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Come network with cocktails and hear how to brand yourself online as a winner on 9/20 6pm

September 8, 2010

In saturated business environments, like the ones real estate professionals and those in professional services face, having a personal brand can be your number one weapon in distinguishing yourself from competitors and ultimately, driving sales. But personal branding isn’t for everyone. If your industry has little competition, customers and sales line up outside your door and there is no such thing as a rough or busy day, then personal branding is not for you. But if you’re like the rest of us, and face stiff competition from many competitors and sales don’t line up for you, then it is time to start developing a personal brand. Personal branding allows professionals involved in sales and daily interactions with other people a way to enhance the effectiveness of their time and marketing dollars. Benefits anyone would be glad to gain. By creating your personal brand and promoting it well (though a great brand makes promotion an easier task than one might anticipate. Just think of how easy it was to promote Wal-Mart’s low prices during the heart of the recession), you can be visible to your competitors and strike fear into them. You can appeal to potential clients and gain their confidence and trust. With a great personal brand you become more than just another real estate agent, financial planner, lawyer, etc, you become a force to be reckoned with. You become someone not just who people do business with, you become someone people WANT to do business with. The point of creating a personal brand is to stand out from the pack and be more than just another employee. So how do you create a personal brand? Personal branding is created not just through fancy business cards, creative marketing or taking clients out to the fanciest dinner or events. To truly set yourself apart from your competitors, in ways that the people you do business with actually care about, involves creating an angle for your personal brand and be a resource beyond others in your industry, to stand for something. What is personal branding? Simply put, it is a way to position yourself to your colleagues, customers and potential customers in your company, industry or sales region. Regular branding is tool used by major corporations to help them make big bucks because it allows the public to know who they are, and what they are providing without actually needing to experience it first. With All-State, you know you are in Good Hands, with Nike, you know you can Just Do It, Burger King will let you Have It Your Way. Without even purchasing anything from those companies, you already know what you will get and what the benefits are over their competitors. Personal Branding is a process of developing an identity for you in the market to distinguish yourself, get the word out about who you are and what you do so that you can more effectively leverage who you are, your brand, to increase sales. So if you’re asking yourself, “How do I use personal branding to improve my business?”

Then come to the Direct Marketing Association (DMA) on September 20th 2010 to hear Jasmine Sandler, Founder and President of Agent-cy. In this speech that everyone will find informative and compelling, she will talk about how the power of personal branding can help improve your company, business and career. RSVP at http://events.linkedin.com/How-use-Linked-Grow-Personal-Brand/pub/409669 and e-mail to pmcdonno@the-dma.org

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