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Sales 101: Jack be Nimble, Jack Be Quick……from Guest Blogger and Saleswoman Extraordinaire..Adrian Miller

November 18, 2010

Yep, it’s “still” tough out there for small business and I fear that this might be the “new normal” for quite some time. Clients are more difficult to develop, decision-making is slower and projects sizes are generally smaller. Still, there are projects to be won and if you work hard, dig deep and remain persistent, you should be able to get your piece of the pie.

One of the greatest advantages of small business is our ability to be quick and nimble.
We don’t have to go through hoops to get approval for a new piece of copy or an update to the website. Strategies can be revised and put into place in record time and there is
little or no holdup when we want to make significant changes to—well—almost anything to do with our business.

While this might also perpetuate a “shooting from the hip” methodology it can also mean the ability to jump ahead of the competition, be out there FIRST and potentially get a
piece of business or enter a new market before other, more slow-to-react companies, can do so.

For the most part small business is devoid of politics and the machinations that take place in big business. We can be fast and we must use fast as our competitive advantage.

Sales 101 for Small Business Owners

If you want to know how to sell in hard times, read this!

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