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What is Conversion Optimization and Why You Need it

May 2, 2011

Online marketing for most non-marketing folk has traditionally equated to “traffic building” and “lead generation.” Finally, we are seeing C-levels try to understand how to now take that good traffic and turn it into sales. Agent-cy has always had a 360 approach to online marketing as is our methodology – Strategy to Content to Placement to Conversion On site. In the last few months, as an agency focused on online audience development, we are happy to announce a strategic partnership with Ciplex, a 2 time Inc 500 web design agency focused on Conversion Optimization. And so, if you are in any way related to e-commerce or online lead generation, it would benefit you to have a Usability Analysis and know that conversion optimization is an ongoing process and for to keep improving your user experience you should always analyze and perform. We can give you our 2 cents on a quick free consult call and are happy to do so.  These are arranged via e-mail to

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