Agent-cy now offers a full service solution – advertising, branding and interactive and don’t forget about PR. We have
expanded our senior team to include branding and advertising experts, in addition to our online marketing expertise. We are currently
completing one branding and advertising project as we speak and that case study will soon be available on agent-cy.com. If your
organization has any needs in these areas, feel free to contact us for a free consultation.
October 12, 2009
Agent-cy is now Advertising, Branding and Interactive
August 24, 2009
Agent-cy’s New Website is Up!!
To view our new sleek and informative website, click here.
August 20, 2009
One Main Reason to Attend the NY Xpo for Business 2009
| This year there will be over 36 educational seminars and over 400 exhibits. Agent-cy’s Chief Marketing Officer, Jasmine Sandler, will be presenting “Social Media as an element of Online PR – the NEW Hot Topic for 2010.”
Everyone who owns or has access to a computer around the world most likely knows about or has used social media as a way of either connecting to another person, group or community through such sites as Facebook, Myspace, Linked In and many other social networks. Businesses that have used social media as part of their online marketing plans know the power of community engagement around a brand and the balance it takes to drive home an authentic message. What some business owners and marketing managers are just now realizing is that Social Media is just one element of a more powerful way of connecting consumers to brand in an authentic, organic manner through Online PR. Online PR is the process of developing positive brand awareness around a company product or service online. The presentation she will deliver, (an interactive agency with a strong focus in both Social Media Marketing and Online PR), guides the marketer through how this process works. By providing definitions and client examples, Jasmine hopes that both small and mid-sized firms will learn how to take advantage of social media and Online PR so that they can grow their businesses online. |
To register for the NY Xpo, largest and best business show in the northeast, click here.
August 4, 2009
July 21, 2009
What types of education do you suggest to be involved in online PR?
To be involved in Online PR, it would be wise to educate yourself in how PR works and also gain an understanding of what type of viral media works online. There are webinars, tele-seminars and books on these subjects that can be found online through such resources as Media Post and others. It is essential that you have dedicated resources and talent in article writing, concept development and branding to do so as well. Agent-cy is offering a webinar on Online PR through the Direct Marketing Association on August 5th at 1pmEST/10amPST. If interested in receiving an invitation for this webinar, please contact Bob Hughes, Chair of the DMA LA at hughesmarketing@sbcglobal.net.
July 15, 2009
WE MOVED!
Our new address is 708 Third Avenue, 6th Floor NY, NY 10017 and our new phone number is 212-209-3975.
June 11, 2009
What can you achieve through online PR and why is it so important?
Online PR is designed to build positive and viral brand awareness. It is a concentrated effort and requires expertise and connections, such that Agent-cy has and how it helps businesses in every category. Online PR is simply the process of developing an ongoing compelling story of content that will inspire and engage your target audience and then creating relationships that are mutually beneficial with sites, blogs and social networks where your specific audience lives.
Agent-cy is doing an Online PR Webinar that will detail the process and several case studies in July. If you are interested in attending, e-mail anne@agent-cy.com immediately with your contact information to get an invite.
June 1, 2009
Choosing the best key words for search engine optimization.
Choosing the right keywords really comes from an understanding of your target behavior. What this means is that you really need to understand how and why your target searches. Further, you need to understand what kind of messaging makes them buy. Initially reviewing the current search marketplace in google and with tools like wordtracker will help. Secondly, you need to assess the buying behaviors through off and online surveys. You can also set up buying tests for a random group through your ecommerce process or lead generation process. And like all programs daily management is key. If you are having any troubles with keyword development, contact us for a free consultation at 2125324870 or via info@agent-cy.com.
May 22, 2009
I see a ton of potential with online marketing, but at this point I’m overwhelmed. What do I do? Where do I start?
I get asked this question by almost every new business owner. The answer is always the same and it works. I always tell them that you need to start by validating your online opportunity. This means research and analysis related to your target, your competitors and your industry and how it uses the web for marketing. You should always get feedback from your intended target on your domain name, brand identity, messaging and web prescence all along the way in online marketing and especially in the beginning. Further, it is important that you test along the way and don’t make huge commitments upfront. But test with a goal, timeline and resources in mind.Where you start will be determined once you do the right research and analysis. For a free consultation, call us at 212-532-4780.
May 20, 2009
Making the Most of your Marketing Dollar via Online Marketing and Managing Your Cash Flow workshop with Agent-cy and Barnes-Enterprises
When: June 3, 6-9 p.m.
Where: Capital One Bank , 277 Broadway @ Chambers St.
Price: $89/pp Until May 27th; $99/pp after
Agent-cy and Barnes-Enterprises present a workshop that will energize and transform your business: Everything you wanted to know about Online Marketing combined with Financial Management.
Agent-cy and Barnes-Enterprises, an outsourced CFO solutions firm, have teamed up to deliver real, usable marketing and finance advice that will improve your marketing programs and optimize profits. A recent workshop attendee (and Agent-cy client) said:
“Last night I attended the workshop. I can’t believe I didn’t do this sooner. This is the best workshop I’ve ever attended and I’m an avid Brian Tracey and Donny Deutsch follower. Jasmine and John led us through a step-by-step booklet and site directions to show us how to do business right. Thank you, Jasmine and John!”
Esther Snuggs, President, Esther’s Creations Jewelry
In this workshop you will learn:
* The opportunities in Online Marketing as a complement to other programs
* What it means to understand effective vs. ineffective Online Marketing strategies
* The how’s and why’s of an Online Marketing budget
* Understanding cash flows so you can communicate effectively with your financial counterpart
* Realizing where to and not to spend relative to the company’s bottom-line
Jasmine Sandler, President of Agent-cy Online Marketing, Inc. and John Barnes, President of Barnes-Enterprises have a combined 35 years experience in their respective fields and have helped businesses such as Sony, AT&T, Pepsi, Loews Hotels as well as many small and mid-sized firms in New York City achieve real marketing results cost-effectively.
Enrollment is on a first-come, first-serve basis. Space is LIMITED to 20 people. There will be networking and light refreshments including event sponsor, Bonblazzefire serving frozen organic wines.
EARLY PRICE: $89/person before May 27th and $99 after . Payments, including credit cards are accepted via the Agent-cy Business Paypal account. No Paypal account is necessary to pay. This link is provided at the bottom of the page. As soon as we receive payment, you will receive a confirmation email. For alternative payment methods or questions email anne@agent-cy.com
Disclaimer:
This event is being organized by Agent-cy and Barnes-Enterprises. Any questions regarding your payment or seminar agenda please email anne@agent-cy.com. Capital One is providing the venue only.
If you have questions or comment, feel free to call (212) 532-4780.
